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Sampling is the backbone of polling, determining how well a subset of people (the sample) can represent the larger population’s views. In this article, we’ll explore how different sampling techniques influence polling accuracy, the challenges inherent in creating representative samples, and the weighting methods used to correct imbalances.

Sampling is the backbone of polling, determining how well a subset of people (the sample) can represent the larger population’s views. In this article, we’ll explore how different sampling techniques influence polling accuracy, the challenges inherent in creating representative samples, and the weighting methods used to correct imbalances.