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Latest News

May 19, 2025

THE CITY: Why Am I Getting So Many NYC Election Texts?

Sampling is the backbone of polling, determining how well a subset of people (the sample) can represent the larger population’s views. In this article, we’ll explore how different sampling techniques influence polling accuracy, the challenges inherent in creating representative samples, and the weighting methods used to correct imbalances.

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Latest News

April 16, 2025

Echoes Sentinel: Majority of NJ voters in non-presidential election years are 50 and older

Sampling is the backbone of polling, determining how well a subset of people (the sample) can represent the larger population’s views. In this article, we’ll explore how different sampling techniques influence polling accuracy, the challenges inherent in creating representative samples, and the weighting methods used to correct imbalances.

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Latest News

April 16, 2025

MercerMe: Older Voters Remain Dominant Force in New Jersey, Mercer County Elections, New AARP Report Finds

Sampling is the backbone of polling, determining how well a subset of people (the sample) can represent the larger population’s views. In this article, we’ll explore how different sampling techniques influence polling accuracy, the challenges inherent in creating representative samples, and the weighting methods used to correct imbalances.

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Latest News

April 15, 2025

Tap-Into: All the Senior Ladies! All the Senior Ladies! Get Ready to Vote in 2025

Sampling is the backbone of polling, determining how well a subset of people (the sample) can represent the larger population’s views. In this article, we’ll explore how different sampling techniques influence polling accuracy, the challenges inherent in creating representative samples, and the weighting methods used to correct imbalances.

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Latest News

April 15, 2025

PATCH: This Group Of Voters In Essex County Wields Hefty Power On Election Day, Study Says

Sampling is the backbone of polling, determining how well a subset of people (the sample) can represent the larger population’s views. In this article, we’ll explore how different sampling techniques influence polling accuracy, the challenges inherent in creating representative samples, and the weighting methods used to correct imbalances.

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Latest News

April 9, 2025

NJ: The surprising group that could decide New Jersey’s next governor

Sampling is the backbone of polling, determining how well a subset of people (the sample) can represent the larger population’s views. In this article, we’ll explore how different sampling techniques influence polling accuracy, the challenges inherent in creating representative samples, and the weighting methods used to correct imbalances.

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Latest News

April 2, 2025

AARP: New AARP New Jersey Report Finds Voters Over 50

Sampling is the backbone of polling, determining how well a subset of people (the sample) can represent the larger population’s views. In this article, we’ll explore how different sampling techniques influence polling accuracy, the challenges inherent in creating representative samples, and the weighting methods used to correct imbalances.

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Latest News

March 29, 2025

THE HILL: Cuomo seeks to woo centrists in NYC mayor’s race

Andrew Cuomo is aiming to supplant New York City Mayor Eric Adams (D) as the top centrist candidate in the city’s upcoming election, appealing to voter concerns about crime and stressing his leadership bona fides as Adams finds himself mired in controversy. Cuomo finally entered the mayor’s race a week ago after months of build-up and immediately jumped […]

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Latest News

March 25, 2025

Activote: 2024 Most Valuable Pollster (MVP) Rankings

by Gotham Polling During the 2024 election season, thousands of polls were published by well over a hundred different pollsters. Some polls got widespread attention, either through a collaboration with a media outlet (e.g. New York Times/Siena College), some because of the reputation of the pollster (e.g. Quinnipiac), and some because of an outlier result (e.g. Selzer & […]

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Latest News

March 23, 2025

Fox 5: Former Ny Gov. Andrew Cuomo Announces Run For NYC Mayor

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